Privacy Policy

1. Introduction

Lumen ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at withlumen.ai.

2. Information We Collect

We collect information you provide directly to us, including:

• Account Information: Email address, name, and profile details when you create an account
• Brand Data: Brand names, websites, and keywords you provide for analysis
• Usage Data: Information about how you interact with our platform
• Payment Information: Billing details processed securely by our payment provider (Stripe)

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our platform
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments and questions
• Analyze usage patterns to improve your experience
• Detect, prevent, and address technical issues

4. Data Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties that perform services on our behalf (hosting, analytics, payment processing)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Objection: Object to certain processing of your personal data

8. Cookies and Tracking

We use cookies and similar tracking technologies to collect and track information about your use of our platform. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent.

9. Third-Party Services

Our platform integrates with third-party services including:

• Supabase: Authentication and database services
• Stripe: Payment processing
• AI Providers: OpenAI, Anthropic, Google, and Perplexity for visibility analysis

Each of these services has their own privacy policies governing the use of your information.

10. Google User Data

When you connect your Google Analytics 4 property to Lumen, we request the https://www.googleapis.com/auth/analytics.readonly scope. This grants Lumen read-only access to your GA4 properties and reports.

• What we read: A list of the GA4 properties available to your Google account (so you can pick one to connect), and traffic metrics for the property you select, filtered to AI-referrer sources such as chatgpt.com, perplexity.ai, claude.ai, and gemini.google.com.
• How we use it: We display these metrics to you inside your Lumen dashboard alongside our model-based visibility estimates. We do not use Google user data to train or improve generalized AI or machine learning models.
• How we store it: Refresh tokens and property IDs are stored encrypted in our database, scoped to your brand. Traffic metrics are fetched on demand and cached for at most 24 hours.
• Who we share it with: Nobody. Google user data is not sold, transferred, or disclosed to any third party except as required by law.
• How to revoke access: You can disconnect Google Analytics at any time from your Lumen brand settings, which revokes the token on our side. You can also revoke access directly in your Google Account at myaccount.google.com/permissions.

Lumen's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

11. Children's Privacy

Our platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have any questions about this Privacy Policy, reach out to us at privacy@withlumen.ai